What How to Write a Biography Essay about Yourself Is - and What it Is Not

What How to Write a Biography Essay about Yourself Is - and What it Is Not A personal conclusion is particularly beneficial in the event the majority of the biography is around the individual's professional life and you would like to bring a personal touch. Writing a biography about somebody else's life may appear daunting but it's one memorable experience. Therefore don't feel as though you have to fit everything about your whole life story into one bio. Therefore, when you have some really great life stories to share, don't hesitate to do it. Numerous quotations might also get the job done. For instance, you can bring in a bibliography for each chapter. After reading the helpful strategies and lots of examples, a writer may get a better knowledge of the techniques to prepare a strong personal statement. Because biographies are normally heavier than other books. Hearsay, Lies and How to Write a Biography Essay about Yourself The principal question of all students who m ust compose a reflective or private essay is whether it's possible to develop such kind of academic paper without sounding too egotistical. Therefore, it's quite understandable why they have a tendency to buy biographical essay sample. As a result, if you are going to stick to the preceding four step guideline for writing biographical essays then you are surely going to wind up with an essay that will fetch excellent grades for you. Don't forget, your private essay might be the truth, but it doesn't indicate you shouldn't consider it from a creative writing mindset. Even if you believe you don't have much to contain in your memoir you are still able to make it quite intriguing. A biography essay is an essay in which you tell the story of an individual's life. At the exact same time, if your biography essay is among the needed steps of the program, you've got to be more clear, include only required details and make sure you answered each of the questions. An autobiography essay is a controversial bit of writing as on the 1 hand it may appear to be a simple job to do but on the other hand it has lots of nuances. The 30-Second Trick for How to Write a Biography Essay about Yourself A written account of somebody's life, referred to as a biography, should conclude by reflecting on the individual's significance and achievements. Before outlining the biography of person that you want to write, when you have the freedom, pick a person that you admire. A biography is simply an account of an individual's life written by someone else. It should str ess factors that make the person stand out from others. It is preferable to find professional writing assistance from the corresponding support. Concentrate on the requirements of university If you're writing a paper about yourself as a portion of your admission, describe your own personal abilities and university goals equally. If you're writing only a couple of documents and aren't thinking about writing more on the very same subject for quite a long time, you may not wish to waste time developing a database of references you're never likely to use. Taking up the job to pen a person's biography is an enormous responsibility. What You Should Do to Find Out About How to Write a Biography Essay about Yourself Before You're Left Behind Also, as soon as you are regularly updating your bios, be certain to check that all your links aren't only relevant, but that the real links do the job. Format free biography of articles are made helpful customer services. Make sure that you lo cate information which will help you tell a story that many will love. In the event that you want to secure more info about writing resumes that get interviews, then visit a site such as Best job Resumes at which you're going to run into a selection of content and hints. Top Choices of How to Write a Biography Essay about Yourself A biography can be short in the event of few sentences biography, and in addition, it can be long enough to fill a whole book. It narrates the life story of a person, as written by another person or writer. It tells the true story of another person's life. It is meant to analyze a person's life and interpret it as well. The author of a biography is referred to as a biographer while the individual written about is called the subject or biographee. Since you may see, writing a biography can be an excellent adventure in and of itself. Short Bio Even when you have a well-structured resume, there are lots of times when a 018 It's awesome that you wish to compose an autobiography. Writing a compelling author bio is much less intuitive as you could think. The How to Write a Biography Essay about Yourself Game When it's tough to write text yourself and an expert writer isn't available, there's a superb opportunity to use a universal template. Since you may see, there isn't any field for URLs. Secondly, there's the problem of the way to tell BibTeX when a reference has more than 1 author. Despite the fact that it can take a small time to get to grips with BibTeX, in the very long term, it's an efficient method to manage your references. The duration of a biography is dependent upon the kind of infor mation that ought to be included. A specialist biography is a statement that could be short or long that's written about an individual, company or company. You begin with an introduction. An introduction is the surface of the applicant.

Marketing Structure and Pricing Decisions - 5312 Words

MARKET STRUCTURE AND PRICING DECISIONS BY ONIKOYI O. OLUWATOBI M.sc. Marketing A Presentation submitted to the department of business Administration and marketing Management and Social Sciences. In partial Fulfilment on ECONS 801 (MANAGERIAL ECONOMICS) Taught by Associate Prof. Didia P. O November, 2011 Introduction In order to maximize profits or shareholder wealth, managers must use the information that they have relating to demand and costs in order to determine strategy regarding price and output, and other variables. However, managers must also be aware of the type of market structure in which they operate, since this has important implications for strategy; this applies both to short-run decision making and to long-run†¦show more content†¦Although there are several grades, all wheat of a given grade sells for the same price in a given market. Buyers are usually not told who produced the wheat, nor do they care. If properly graded, wheat from one supplier is as good from another. Product differentiation is an important characteristic because it indicates a firm’s ability to affect price. However, products considered less desirable will be purchased only if seller is willing to accept a lower price. * Conditions of Entry and Exit Ease of entry and exit are crucial determinants of the nature of a market in the long run. When it is extremely difficult for new firms to enter, existing firms will have much greater freedom in making pricing and output decisions than if they must be concerned about new entrants who have been attracted by the lure of high profits. Consider a drug manufacturer that holds a patent that prohibits other firms from making the drug. If there are no close substitutes for the product, that firm will essentially be free from competition now and for the duration of the patent. Thus its managers can make pricing decisions without worrying about losing market share to new entrants. However, if the drug can be easily copied, and if prices are substantially above costs, new firms may enter the market. Ease of exit also affects managerial behaviour. Suppose that certain firms in a market have been earning less than the normal rate of profit, if the resources used to produce the productShow MoreRelatedPurchasing and Supply Chain Management: Pricing Decision1061 Words   |  5 PagesWeek 4 Assignment Pricing Decisions BUS 612-Advanced Project Procurement October 01, 2012 Pricing Decision One of the most important and complex decisions a firm has to make is how much to pay for its items and services. The buying professional should be able to detect easily exceptionally high prices. Thus, it is necessary to give meticulous consideration to pricing decision when buying products and services. Pricing is one of the most important decisions a marketer makes regarding a productRead MoreCollaborative Learning Community640 Words   |  3 PagesAssignments Collaborative Learning Community: Pricing Decisions 1) Within your CLC, choose a publicly traded company and identify one of its products that the group will analyze. Describe the strategic implications that would need to be considered in setting a price for that product, and determine whether the group would use a market-based pricing approach or a cost-based pricing approach to setting the product price. Explain the rationale behind choosing the pricing approach. Identify the costs that theRead MoreImplementing Pricing Strategy1015 Words   |  5 PagesRunning head: IMPLEMENTING PRICING STRATEGY Implementing Pricing Strategies Janaina Logan Strayer University Strategic Market Pricing – MKT 402 Professor Charla Session-Reed March 18, 2011 Abstract Implementing pricing strategy decisions requires properly addressing organizational issues related to how decisions are made and enforced as well as motivational issues that encourage managers to engage in more profitable behaviors. Pricing decisions are strategic and criticalRead MoreTerm Paper925 Words   |  4 PagesMarket Structure University of Phoenix Introduction When a product is produced, the company that produces that particular product falls into one of four categories: pure competition, monopolistic competition, oligopoly, and monopoly. Depending on how many companies are producing a product determines what market structure the company is labeled. Each category determines how a company will use pricing and non-pricing to advance in the economy. The United States economic market is competitiveRead MoreEconomic Analysis Section of Weight Watchers1707 Words   |  7 PagesECONOMIC ANALYSIS SECTION OF WEIGHT WATCHERS 3 Economic Analysis Section of Weight Watchers Economic Analysis Section of Weight Watchers Identify market structure Weight Watchers is a company that has been around for the last 50 years and has been developing their brand of giving out weight loss services and products that make them a leading weight management service all over the world. Weight Watchers, without a doubt the largest single player in the highly disjointed industry has over 45 yearsRead MoreHarley Davidson Case Analysis1201 Words   |  5 PagesIV. INTERNAL ENVIRONMENT: STRENGTHS AND WEAKNESSES (SWOT) A. Corporate Structure 1. How is the corporation structured at present? a) Is the decision-making authority centralized around one group or decentralized to many units? The decision-making authority is decentralized around domestic and foreign operations. b) Is the corporation organized on the basis of functions, projects, geography, or some combination of these? Read MoreFuture Analysis For Pricing Structure Essay874 Words   |  4 PagesFuture Analysis for Pricing Structure tely or scale back usage without a significant negative penalty. Implicit in this type of offering is that users have an understanding of the value per use of the offering, but have either After reflecting on Terry’s original strategy of potentially placing some of the functions of SAM in the hands of the providers on a give-a-way basis, it made me think what represented the best way to penetrate this market, while attracting initial investment for the startRead MoreValue Pricing Strategy Of Marketing897 Words   |  4 PagesValue-pricing strategy in marketing is essentially a business strategy utilized in companies to set prices and promote products based on how much benefit and usefulness customers identify a product, good, or service to have (Thibodeaux, 2016). Furthermore, value-pricing strategy is a concept of determining a price that captures a greater portion of customers and what they are willing to pay for that product or service. Moreover, it s how customers base their decisions when they intentionallyRead MoreCigna Paper1060 Words   |  5 Pagesï » ¿ Competition, Marketing Mix, and Pricing Gigs Foster HSA 305 Professor Charmaine Rhames June 3, 2013 Today, most people purchase health care insurance through their employers. Since the rise of the Obamacare and other global insurance companies have made their way to the market people are now choosing individual insurance company. Some insurance companies may offer individual or family policies or even student policies, but finding the best policies and provider depends on how wellRead MoreDhl Strategic Marketing Managment954 Words   |  4 PagesCategory: Marketing Case Summary  of DHL Worldwide Express Ali Sarrahfzadeh, DHL’s worldwide sales and marketing manager, had to present his recommendations on pricing at DHL’s annual director’s meeting.   Options: Pricing Strategy – Price leadership, charge premium prices and aim to deliver superior value-added services in all markets OR market response, setting prices independently in each country, according to customer usage patterns and competitive pressures. Pricing Structure – Weekly

American Rennassance free essay sample

How do the differences affect the mood of each piece? Answer: The poems â€Å"The Snow Storm† and â€Å"It Sifts from Leaden Sieves† are alike because they are both describing snow falling and the things the snow covers and how it covers it. The poems are different because Emerson never actually mentions snow but the way he words his poem you know exactly what he’s talking about. Emily Dickenson directly mentions snow so you know right from the start what she is talking about. (20 points) |Score | | | 2. Choose a poem from Whitman, and explain how it reveals Romantic thinking. Cite examples from the poem as your support. Answer: I chose â€Å"To a Stranger† by Whitman. It reveals romantic thinking because he writes, â€Å"you must be he I was seeking, or she I was seeking, (it comes to me as of a dream,). † He describes this like he was looking to find someone he had seen in a dream before. We will write a custom essay sample on American Rennassance or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page â€Å"I have somewhere surely lived a life of joy with you†, he says. Its sort of like he is describing a deja vu. Like he feels like he had live a life of joy and happiness with a person but is not really sure of it. 20 points) |Score | | | 3. Reread this quotation from near the end of â€Å"Walden Pond†: Many a forenoon have I stolen away, preferring to spend thus the most valued part of the day; for I was rich, if not in money, in sunny hours and summer days, and spent them lavishly; nor do I regret that I did not waste more of them in the workshop or the teacher’s desk. Explain this quotation. Be sure to address the â€Å"wealth† Thoreau claims, his use of that wealth, and his views of the workshop or school Answer: Basically Thoreau is saying that leisure time is a kind of wealth, something that may ultimately be more valuable than money and the material things it might buy. So he doesnt regret the time he played hooky in the middle of the day the most valued part of the day and skipped out of work or other responsible duties, because, although doing so might have prevented him from becoming richer in material goods, hes stored up a lot of experiences that he prizes higher.

Vitamin Water free essay sample

In the early 1990’s, when Manhattan was hit by water contamination, Bikoff set out to buy bottled water and found that except for the brand name, there was very little difference between the different brands of bottled water sold. Bikoff was looking for additional nutritional value rather than plain water. Finding none, he started conducting an in-depth study about different companies making bottled water. He found that he could use vapor distillation to create an alternative to bottled water. Bottled water was generally procured from springs and contained some dissolved minerals, which could be removed using vapor distillation. Bikoff then came up with the idea of starting a company that could offer a healthy alternative to soft drinks and plain water. He decided to name the company Glaceau; a combination of the words glace (ice) and eau (water) which signifies clean water. Bikoff started the venture in the year 1996, from his father’s office in Queens, New York. We will write a custom essay sample on Vitamin Water or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page He worked with RD professionals to develop the company’s first product Glaceau Smartwater, which was sourced from glacial aquifers in Connecticut, vapor distilled, and supplemented with electrolytes. With his previous expertise on packaging, he asked his team to design a 20 ounce bottle instead of the conventional 16 ounce bottle. Another unique aspect of the bottle was its sport cap. With the popularity if the packaging, several beverage manufacturers started using caps on the bottles. Bikoff then got the bottle redesigned and the bottle was made available in half liter, one liter, and one and a half liter sizes. The next product was Fruitwater, introduced in 1999. This was Smartwater with the added flavor of fruits and it was sugar free. Fruitwater was the first non0carbonated water with a fruit flavor. The water was subjected to pasteurization due to which it had a long life though no preservatives were added. Fruitwater was available in several flavors including watermelon, mint, pineapple, and guava. It was in the year 2000 that Bikoff realized the potential of water enhanced with vitamins. What sparked the realization was a tiring yoga session after which he had a drink of water along with a Vitamin C wafer. The water-Vitamin combination proved extremely refreshing and planted the idea of water enhanced with Vitamins in his mind. To devise the formula for water with vitamins, he started working on the product along with a team comprising a dietician, a microbiologist, and a food scientist. Bikoff felt that the name should reflect the fact that the product was not merely water but water with additional vitamins and nutrients. It was not long before he realized that he was creating a new category of product known as enhanced water. It’s is defined as a category based on delivering value-added nutritional benefits in a hydrating beverage, so that people can drink more water with more usage occasions. Once the products were ready, the challenge was to get shelf space from vendors. These were problems in distributing this product through major retailers, as they were not willing to give expensive shelf space for new products. There were several small retailers who were ready to try out new products. These retailers were highly impressed by the fact that Bikoff was delivering and promoting the products himself and it was they who gave him a chance. By initially targeting smaller stores, the company built up demand. The product’s unusual appearance and unconventional packaging attracted the customers. Initially companies like Pepsi and Coca-Cola dismissed the Glaceau product as a passing fad, but with the product gaining popularity and outselling their products like Dasani and Aquafina they were forced to take notice. In 2002, Coca-Cola introduced fortified water, Dasani Nutriwater, and Pepsi came up with Aquafina Essentials. However, neither of the two did well in the market and both products were later discontinued. By 2005, Glaceau’s products were being sold in all the 50 states in the US. The sales had grown 80 percent from January 2004 to January 2005. As of 2005, the company was selling around two million bottles per day, with VitaminWater accounting for 75 percent of total sales. Furthermore, in 2006 PepsiCo Inc. announced that it had agreed to change the packaging label, and cap of its SoBe Life Water, after the settlement with Energy Brands Inc, maker of Glaceau’s range of enhanced water products. In April 2006, Energy Brands Inc. ad filed a lawsuit against Pepsi, alleging that SoBe Life Water’s packaging label, and cap were similar to those if Glaceau’s VitaminWater and that Pepsi intended to confuse the consumers with its new packaging. Pepsi had resorted to trade dress infringement and dilution and its label and bottle resembled that of VitaminWater. It was also alleged that Pepsi had launched SoBe Life Water after it failed to acquire Energy Brand in early 2006. The lawsuit and its subsequent settlement indicated the growing insecurity of the soft drinks majors, which were facing threat from companies promoting healthy alternatives to soft drinks. Energy Brands, the parent company of Glaceau, was one such company, which advocated healthy living through low-calorie, low-sugar drinks, and non-carbonated water with additional nutritional supplements. Glaceau’s line of enhanced water products comprised VitaminWater, Smartwater, and Fruitwater. Energy Brands was credited with created a new category of drinks popularly known as â€Å"enhanced water products. † Inventory Research Identify all brand elements for product and services The main brand elements are brand names, URLs, logos, symbols, characters, spokespeople, slogans, jingles, packages, and signage. Affiliated brand names: Glaceau =gt; Coca-Cola =gt; VitaminWater URLs: http://www. vitaminwater. com/, http://www. coca-cola. com/, www. drinkbetterwater. com Logos: VitaminWater is considered to have a strong word mark; no accompanying logo aside from the name. The word â€Å"Vitamin† is in bold letters whereas the word â€Å"water† is in normal font. Spokespeople: 50 cent, Kelly Clarkson, Shaquille O’Neal, Tracy McGrady, Brian Urlacher, David Ortiz, Kasey Kahne, Donovan McNabb, Ladainian Tomlinson, David Wright, Gilbert Arenas, and Allen Iverson. Slogan: â€Å"it works† is the slogan shown on the label of the product. Each spokesperson has their personalized slogan that essentially sets them apart from one another. For example: Shaquille O’Neal has a slogan which is â€Å"diesel power† whereas Allen Iverson’s is â€Å"the answer’s answer. † Packages: The packaging contains bright colors to enhance the Vitamin Water logo. The colors used on the bottles compliment the various colors of the liquids themselves. Flavors: Vitamin Water comes in fifteen different flavors and varieties. Each product contains a different combination of vitamins and minerals, which the company claims are beneficial for things like energy, balance, endurance, and focus. Flavors include Dragon fruit, Tropical Citrus, Fruit Punch, Lemonade, Kiwi-Strawberry, Orange-Orange, Grape, Raspberry-Apple, Green Tea, Peach-Mango, Lemon Tea, Cran-Grapefruit, Jackfruit-Guava, Lemon-Lime, Acai-Blueberry-Pomegranate. VitaminWater Mind Map Trendy The brand, Vitamin water is perceived as a trendy drink. The product it known for its wide mouth, bright color-coded labeling and vibrant designs. The Vitamin water site also takes the branding to the next level by bundling each flavor with its own expressive animated image. Healthy According to the nutrition facts on the bottle, the product contains 98% water and 2% sugar. The extremely small amount of sugars is added through the natural fruit juices that are included in the ingredients to increase flavor. The product also markets the high amounts of electrolytes used to purify its water. Entertainment The company Coca-Cola was able to continue marketing the product through the use of celebrity tie-ins that allowed the customers to personalize each flavor by associating a celebrity with a flavor. The technique exemplified brilliant brand marketing. High Quality In the market, this product is considered to be a luxury item. Energy Brands is the parent company of Glaceau water products, which sells water under the labels VitaminWater and SmartWater. The use of bright vibrant colors is one of the marketing tools used by the brand in order to reflect the refreshing quality of the product. 50 cent rapper The grape flavor Formula 50 vitamin water is 50 cent’s custom-made flavor with 50% of his daily choice of vitamins; therefore is specialized for those 50 cent fans. The grape-flavored drinks label reads, inspired by todays most talked about artist, hottest record producer, and soon-to-be movie star, this not-so-hypnotic tonic contains 50 percent of many of the important vitamins that you need every day. Variety 50 cent is currently promoting the upcoming increase in the variety of flavors from 15 to 50. The product line already includes flavors such as Power C, Energy- Tropical, Revive, Multi V, Focus, Essential, Formula 50, Defense, Rescue, Endurance, Vital-T, Balance, B-Relaxed, and Charge. Innovative The vitamin water bottles are especially designed in mind to fit-in-your-hand with ease. Each flavor offers a different taste experience for the new generation of bottled water lovers. Coca-Cola is known for its innovative platforms and by adding this new product to its line enables the company to capitalize on recent health and wellness trends. Coca-Cola With Coca-Cola’s recent purchase of Glaceau, the company obtains additional credibility, potential customers, and an enlarged distribution channel through its new affiliation with the Coca-Cola brand. Through the use of these elements where is the brand positioned? Through the use of these elements the brand is positioned as trendy, innovative and entertaining mainly due to its unique graphics and imagery. Furthermore, when visiting the VitaminWater site it supports the company’s brand positioning; revealing a rather smart site, which opens on colorful splash pages. The site is based on Flash technology; it enhances the brand with a multicolored organ producing different tunes when the mouse passes over VitaminWater bottles. The sites branding is perfectly aligned with Glaceaus brand positioning. It has the same look, same attitude, and same voice. Similar to label packaging, the text is full of confidence. VitaminWater states that â€Å"one sip, swing or gulp may result in boycott of other beverages. † Color use is bright and vibrant, reflecting the refreshing quality of the product. The label maker is a cool feature, which again nicely reinforces the brand and allows VitaminWater to both collect information about its visitors and plumb for free ideas. Visitors can take a shot at making their own label of a vitamin drink complete with attitude, colors and minerals. To view your label, you have to supply an email address, giving the brand managers access to a mailing list of interested consumers. Glaceau provides an excellent example of website development aligned with its brand positioning. Rather than being a display of technological know-how, the Flash technology is deployed here to enhance the website and further promote the brand as trendy, innovative and entertaining. Exploratory Hierarchy of the Brand Survey Results (See Appendix) We developed a ten question survey in which we disseminated through email to our peers to assess the strength of Vitamin Water as a brand. We paid particular attention to the consumers’ knowledge of specific brand attributes such as the spokesman and number of flavors. The survey was limited to 10 questions to ensure participation and valid responses. There were 40 respondents to our survey, and there were only 3 questions in which all 40 participants did not answer. Even so, for those 3 questions we still had 39 people respond. This means there was a response to 99% of the questions asked. We purposely did not ask demographic information since we only gave the survey to our peers. Although this may appear to have skewed our results, we felt that since our peers are in the target population for Vitamin Water’s core marketing efforts, our conclusions are valid. Additionally, we did not generalize any of our conclusions for the total population. Question Analysis 1. 60% of respondents are very familiar with Vitamin Water. Only Gatorade had a higher number of respondents who said they were very familiar with the drink at 85%. Aquafina also had 60%, or 24 respondents say that they very familiar with the drink. However, Aquafina had a higher rating average than Vitamin Water meaning that overall more people are familiar with the brand. Still, Vitamin Water is doing fairly well in the category considering that no one said they had never heard the drink before. 2. When asked to rate Vitamin Water based on knowledge and what they’ve heard about the brand, most respondents gave the drink an excellent rating. In other words they rated the brand a 4 out of 5, second only to Gatorade. Again, no respondents gave the brand a poor rating, and only 2 didn’t know enough about the brand to give it a rating at all. . Many of the respondents thought that Vitamin Water was the newest drink in the category, which was wrong. Sobe Life Water is the newest drink, but this lets us know that Vitamin Water is doing a good job of keeping its brand in the mind of consumers rather than letting a new drink capture some of its market share. 4. While most people did choose â€Å"enhanced water â€Å"whe n asked what category to place Vitamin Water, we feel that enough people answered other choices to conclude that generally there isn’t a strong association between the two. Considering the other answer choices on this question, many respondents may have chosen enhanced water through the process of elimination. As the brand inventory showed, people associate the drink with multiple categories because of the many different types of branding. 5. No one was able to recall that Brian Urlacher is a spokes person for the brand. This may mean that Vitamin Water is paying him for no reason, or it could mean that he is just not the person to reach the target population for survey respondents. On the other hand, Kelly Clarkson wouldn’t be considered the best fit for a spokesman to reach our target population either, but a number of respondents recognized her as a celebrity endorser of the brand. Clearly 50 cent is the most recognizable spokesman for the brand. There is an overload of celebrities in the industry endorsing so many different products that people get lost. If people are associating the wrong person with your brand it might affect your image. This is where Vitamin Water runs into a problem. Having too many spokes people for your brand confuses consumers and they don’t get a true image association. . Most respondents knew that Coca Cola was the parent company of Vitamin Water. This is most likely due to the highly publicized sale. This publicity was very good because it increased awareness of the brand. Since Coke is such a strong brand, it is very beneficial for Vitamin Water to associate its self with the brand and company. 7. Most respondents co rrectly identified Vitamin Water’s distinctive characteristic: each flavor has a different set of vitamins. However, just as in question 4, we feel that many respondents may have chosen the correct answer through the process of elimination. A quarter of the respondents identified incorrect characteristics with the brand. We believe that this is a sign that the company isn’t effectively distinguishing themselves from their competitors when it comes to brand attributes. 8. 67. 5% of respondents have tasted Vitamin Water before. 25 of the 40 respondents gave comments about what they thought about the drink. Most of the comments were favorable, and there was only one very negative comment about the taste. Many consumers said that they thought the drink was â€Å"Ok. † 9. People don’t know that there are 15 flavors of Vitamin Water offered. Only 3 respondents (7. 7%) knew that there are 15 flavors. Although we did not get to ask the question, chances are that most respondents haven’t visited the brand website because all 15 flavors are vividly displayed. The problem is that no one sells all 15 flavors (as discussed in the brand inventory). This is a differentiating characteristic of the brand and consumers don’t know about it. If variety is what sets you apart and people don’t have access to it, it doesn’t help the brand. 10. The last question tells us that most of the respondents have purchased Vitamin Water before, which is very good. We would have liked to get into brand loyalty and find out who purchased Vitamin Water a second or third time. There were some people who have tasted the brand but haven’t purchased it yet. This could be due to price or just due to the fact that they didn’t like the taste. Gap Analysis While the brand seems to be doing pretty well, we have determined that there are some gaps in the company’s message which will affect Vitamin Water’s image in the future. The main hindrance we see with the brand is its consistency. It’s very difficult to tell what type of image the brand wants to have because they use so many different spokes people in commercials and advertisements. Consumers aren’t getting a consistent message about the image of the brand because they are seeing everyone from athletes, to actors, to singers. For the first couple of years after a new product release it’s important not to confuse consumers. For instance, now we see well known actors in Hanes underwear commercials, but in the past it was just Michael Jordan. Another reason consistency is such an issue with Vitamin Water is because consumers don’t know exactly what type of drink it is. When Vitamin Water hit the market it made its own category, â€Å"enhanced water. † Most consumers don’t even know what enhanced water is. This is where associations can be very useful. Some of Vitamin Water’s top competitors such as Crystal Light, Gatorade, and Crystal Light are very particular about the type of people that are associated with their brands and making sure that there are consistent associations. Crystal Light. Gatorade is has defined its self as a sports drink. The company understands that people may drink Gatorade at other times, but that is their niche so they only feature athletes in their commercials. Red Bull doesn’t use athletes from main stream sports such as basketball, football, and baseball because they pay particular attention to the brand image they portray through the use of extreme sports and activities deeply rooted in culture. Branding Strategy Vitamin Water has tried to market its self as a â€Å"Lifestyle† drink. This has worked thus far because the drink is new and there’s not a lot of competition. The â€Å"Lifestyle† category may work in other product categories such as clothes and shoes where there is such a thin line between categories. For instance, plenty of people by athletic apparel and wear them as every day clothing. However, in the beverage industry it’s necessary for a brand to distinguish its self by selecting a more specific segment of the market. Recommendation and Implementation We recommend that Coca Cola pick a specific market for Vitamin Water and concentrate its marketing efforts toward that category. This will help them to obtain a consistent message in their marketing strategy and advertisement. The most logical options for further segmentation in the beverage category for Vitamin Water are health, sports, and energy. Health- The name of the drink does imply that it’s healthy, but we don’t recommend that Vitamin Water take that association any farther. Being healthy isn’t one of the most important factors in choosing a drink for Vitamin Water’s target market. Young, hip individuals are more concerned with the way a drink tastes and added benefits. Sports- The only drawback we see with having Vitamin Water in the sports drink category is that there are so many competitors is that specific market segment. Energy- We recommend that Vitamin Water develop its marketing and branding strategy as an energy drink. Vitamin Water contains ingredients such as vapor distilled, deionized water, taurine and crystalline fructose, all ingredients that are seen in other energy drinks. Coca-cola should focus on establishing the drink as an energy beverage opposed to being a health drink. Advertising its flavor as energy enhancing beverages will fit more closely with its endorsers and the â€Å"Lifestyle† branding. Rappers and singers do need energy to perform, so Vitamin Water using 50 Cent and Kelly Clarkson as spokes people makes sense. While athletes also need energy, we recommend that Vitamin Water cease its contracts with athletes such as Brian Urlacher and Peyton Manning. These associations may confuse consumers into thinking that Vitamin Water is a sports drink. Other recommendations for Vitamin Water include cutting back on the number of flavor options it offers and the number of people that they use as endorsers of the brand. The company should implement new flavors slowly.