Marketing essentials Essay Example | Topics and Well Written Essays - 3000 words

Marketing essentials - Essay Example It was originally named as Cadbury Schweppes Overseas Ltd (CSOL) after its merger with Schweppes. The mission of the organisation is to offer best quality products to its customers in order to enhance its market share and brand identity in the markets of the United Kingdom as well as globally (Cadbury, n.d.). Thus, in the year 2007, Cadbury undertook a vital strategic move and shifted from the sector of beverages towards confectionary, which not only augmented its corporate image and but its profit margin as well. It started developing various products such as ‘5 stars’, ‘Perk’, ‘Celebrations’, ‘Temptations’, ‘Diary Milks and Gems’. Along with this, it also has offered milk food beverage as well namely Bournvita. Thus, it can be affirmed that Cadbury is a renowned brand and in terms of financial aspect held annual revenue of ?5, 384 million in the year 2008 (Cadbury, n.d.). The major objective of this assignment is to p repare a marketing plan for Cadbury for the next one to three years. It also highlights the situation of the company and the market in the current scenario. The paper also focuses on the SWOT analysis and competitors’ analysis in order to evaluate the existing position of the organisation, Cadbury in the global market. Moreover, it also includes development of an innovative product idea for the organisation along with financial forecasts for the product for the future three years. Analysis of Company Situation Cadbury is a reputed organisation and it mainly operates in international confectionary market. It is the second leading supplier of chocolate and other sugar confectionaries in the market of the United Kingdom (Cadbury, n.d.). As the company is operating from many years so it has established an apparent market brand image that enhanced its position to a large extent among other leading competitors. Moreover, as the organisation is functioning in global markets, it incl udes high prospects of diversifying the booming products of one market to other emerging markets. This helps to augment the market share and uniqueness of the brand in the varied emerging markets all round the globe (Scribd, n.d.). Although Cadbury functions in more than 60 countries, the maximum turnover is originated from the markets of the United States, South Africa, Ireland and United Kingdom. Along with these, other promising markets namely India, Thailand and China also offer significant impact on the growth and development of the Cadbury brand. The other important factor, which enhanced the individuality of the brand among other apparent players in the market, is heavy concentration and investment over advanced technologies. This helped the organisation to offer various new products at an efficient cost, which enhanced the dependency and receptiveness of the customers (Scribd, n.d.). Thus, it facilitated in improvement of the financial situation of the organisation as well. In addition, the strong administration team with centralised hierarchical structure facilitates Cadbury in maintaining a uniform culture, which amplifies the

Ethics Essay Example | Topics and Well Written Essays - 250 words - 40

Ethics - Essay Example In joining an organization, the employee signs a document in agreement to the terms and conditions of employment (Giacalone & Promislo, 2014). The document many at time is known to constitute ethical policies in detail otherwise an employee is presented with a separate document with ethics rules. In a situation where a coworker who is a friend is involved in violating the company’s ethics, dealing with the situation at hand in a professional manner without being bias is the right thing to do. Biasness is an unethical behavior in both the work place and personal life. In handling the situation, it is rational to have a candid formal talk with the coworker in the work place regarding the issue at hand. For reference purposes, it is vital to present a copy of the company’s ethics rules to the coworker highlighting the violated rule. After the talk, urging the coworkers to present themselves to the appropriate authority on grounds of ethical behavior is the best option in dealing with the issue at hand (OBrien, James Marakas, George, 2010). Security violations place the company at risk in terms of confidential information and the lives of human resource. The most appropriate penalty to a security violation is to let go of the involved personnel after thorough investigations prove the employee guilty of misconduct. On the other hand ethical violations are best penalized by placing the involved employee on probation for a period of time depending on the weight of the unethical behavior. Such a penalty serves as a disciplinary action to the personnel. While on probation the employee is meant to work on rectifying, where they went

A Question of Ethics Essay Example | Topics and Well Written Essays - 250 words

A Question of Ethics - Essay Example On the other hand, Danny’s mother violated the principle of space and privacy which is important in interpersonal communication and relationships. Danny needed some space, he went out with friends after a very long time and if his mother was getting so anxious then she could have called to check. Also, Danny’s mother had not slept the entire night, so she should not have initiated the conversation and should have waited till a more appropriate time to start the discussion. Both Danny and his mother also commit a face-threatening act which made their arguments more intense. Danny’s mother had no need to taunt Danny about the fact that his parents do not seek rent, feed him for free and so forth because such statements can hurt a person’s emotions, even if they are unintentional. Conversely, Danny should have just tried to understand and appreciate his mother's concern instead of retaliating because it was his negligence in the first place that became the ca use of his mother’s anxiety.

Japan and China History Essay Example | Topics and Well Written Essays - 500 words

Japan and China History - Essay Example While China has become aggressive by declaring war with Japan only to end up losing later, the latter has taken the strategy of ensuring the independence of Korea through the Treaty of Shimonoseki instead of radically annexing Korea. By this treaty, several ports in China have been opened for international trade. However, Western powers were active in China at that time, especially Russia, demanding the withdrawal of Japan from its claim over Liaodong (Duiker & Spielvogel 664). Yet instead of fighting for their claims like what China would have done, Japan ceded back their control and gave in with the demands of Russia. As a result, this strategy established diplomatic relations with Russia for a while allowing Japan to take over Korean affairs without intrusion from Russia. Japan also took advantage of this situation by collecting more war indemnity from China. The slow but sudden expansion of Japan has gradually caught the attention of other powerful Western nations such as the Uni ted States and Britain. The alliance formed with these Western powers has aided Japan to succeed in the Russo-Japanese war later in history.  

National Drug Control Strategy Essay Example | Topics and Well Written Essays - 250 words

National Drug Control Strategy - Essay Example Asides from the issue of drug abuse in its entirety and the prevention strategies, the     President's National Drug Control Strategy has the treatment and recovery vision for the recuperating drug addicts (Whitehouse.gov, 2014). International partnerships, law enforcement, grants and the role of the media are also part of the President’s National Drug Control Strategy.Asides from the issue of drug abuse in its entirety and the prevention strategies, the     President's National Drug Control Strategy has the treatment and recovery vision for the recuperating drug addicts (Whitehouse.gov, 2014). International partnerships, law enforcement, grants and the role of the media are also part of the President’s National Drug Control Strategy. The National Drug Control Policy wrote the foreword to the office of the president of the Obama Administration. The National Drug Control Policy was trying to put the detrimental effects of drug abuse in the American Society (White house.gov, 2014). Moreover, the forward also intends to put it into clarity that the office of the president is trying all it can do to tackle the issue if drug abuse. The goal, which I think deserves the most attention in the fight against drugs in the American society, is a community participation in the fight. Community involvement is essential because it is in the numerous communities that the drugs circulate. Should the community work hand in hand with the law enforcement agencies, then society would eventually be a drug-free society (Whitehouse.gov, 2014). Resultantly, the people would help in developing their respective societies because drugs tend to derail the society’s workforce.

Business Law Essay Example | Topics and Well Written Essays - 1750 words - 2

Business Law - Essay Example What will happen if people will know about the duplication? Will there be legal consequences given the situation? Brief Answer One of the possible effects of what Sam Evening’s act is getting charged of theft by false pretenses. This includes false promises which are promises without intent of performance. In the case at bar, Sam Evening and Janet Evening promised to sell to the customers 1000 pieces of Limited Royal Wedding Collectibles which are handmade and personally painted and signed by the artist. The customers are being promised with the quality and the worth of the product. But selling a product made through the service of duplication company is making false pretenses and future promises about products. They are selling the products with intention to gain. Courts will require having a good materiality of misrepresentation. There should be causal relation between the swindler’s deception and the victim’s loss. The state of mind of the accused with respect to his intentions should be given great importance. In the case, Sam’s situation can be said to be a form of obtaining money by false pretenses. Another possible legal effect of Sam’s action is theft by deception. A different offense and can be define in a broader sense. This is the type of theft which uses deception to obtain property of another or service of another. This happens when a person has an intention to deceive other persons to gain. Sam Evening will also be held liable for damages under the Tort Law. These are the damages that he will eventually cause to his business partners under breach of partnership trust. Under the Tort Law, a relief is provided for those who suffered harm from the wrongful acts of others (Hg.org, Tort Law). Statement of Facts The case at bar is considering the possible legal issues that Sam Evening will face after selling products made through the service of duplication company. The products are to be sold as Limited Edition Royal W edding collectibles. There will only be 1000 limited collectibles to be sold for $100. Janet and Sam are so confident that the plates would increase in value. The sellers decided to guarantee the increase in value by promising to buy any plate back within five years from issuance at an appreciated price of 5% annually. Sam and Janet and a friend of theirs, Largess Bucks, each contributed $1000 to cover expenses Sam began producing and signing the plates and Janet created a website to advertise and sell the plates to customers in the United States. After handpainting, signing and numbering 37, Sam got tired and felt like he was doing all of the hard work. Janet did manage the website, including processing payments and shipping products. Their other partner is Largess did nothing. Sam Evening found a plate duplication service and decided to get the service of a duplication company to finish the works of the plates. The company required a minimum order of 1000 plates in order to perfor m these services and a down payment of $3000 to start the order with the remaining $7000 to be paid upon delivery. Unfortunately of the $3000 that they had contributed, $1000 had been used for initial supplies, $500 to set up the website payment processing service, $185 for initial shipping supplies and $315 had been paid to repurchase three plates out of a total of ten plates that had been shipped so far. Sam thought that income from the first set of plate sales would be given at the end of April. So Sam decided to take the $1000 remaining and added $1000 of his

Patients and Clients in Home Care Essay Example for Free

Patients and Clients in Home Care Essay It is said that â€Å"there’s no better place than home†. This is the comfort that home care provides its patients. It permits the assistance of people that have special needs in the comfort of their homes and with the companionship of their families. Medical services and health assistance can now be obtained without going away from the confines of your home. It is now possible that health service providers will be the ones to go to the patient’s home so that the patient will not have to be confined in a hospital or a nursing institution. Home care is an alternative method to sustain the growing demand for medical health services. Due to the observed surge in the number of people with special needs, unconventional venues for taking care of this people aside from hospitals, rehabilitation centers, and nursing homes were considered. The establishment of home care services answers the demand of different venues for health services. Home care is the offering of medical services by formal providers such as doctors, registered nurses, and physical therapist or by informal providers such as caregivers in the patient’s homes. It aims to promote, reinstate, and sustain the comfort, function, and health of a patient to its maximum limit. Taking care of patients during the last days of their life is also part of the objective. Classifications of home health care includes: preventive, promotive, therapeutic, long-term maintenance, rehabilitative and palliative care(DOH). People that need home care are geriatric individuals, chronically ill patients, persons with disabilities, and patients that are recovering from surgeries. Seventy percent of the clients that availed home health care services are geriatric people of age 65 and above. Disease diagnoses that are most rampant in these home care patients are: Heart disease, diabetes, cerebral vascular disease, chronic obstructive pulmonary disease (COPD), malignant neoplasm, fractures, congestive heart failure, osteoarthritis and allied disorders, and hypertension(NCHS). Care from registered nurses, physical therapists, and social workers; access to medical equipments; check up by doctors; help with running errands; medication delivery; and meal preparation are some of the services that are offered by home health care providers. Types of home care vary with different kind of providers. Skilled care type is offered by licensed medical practitioners like doctors, registered nurses, medical social workers and physical therapist. This type of home care service focuses on the reinstating and maintaining the health of a client. It includes disease diagnoses, disease treatments, wound care, injection and intravenous therapy, medical assessments, nutritional management, and counseling. The other type of service is the home support services that are offered by caregivers or health care aides which are more inclined to domestic tasks like personal hygiene or bathing assistance; running errands; grocery shopping; cooking and eating assistance; light house keeping; and medication reminders(MFMER ). Clients of home care services expect the providers of these services to meet their specific needs. The most common client specifications are good quality care; availability of service; health service provider with appropriate training and expertise; high quality, effective care; and affordable service. Home care providers are expected by clients to give them respect, inflict no harm to them, and treat them well(Nina Preto). They also expect to have their rights as a patient considered, respected and instituted. The law currently implements the home care patients right to: choose their care providers; be informed fully by the health service agency provider of his/her rights and responsibilities as a patient; obtain the needed professional care following the doctor’s orders; receive continuous care; be asked consent prior to any treatment regimen or procedure; advised for any plan changes prior the change; avail service that is safe and in accordance to the professional care needed; be informed of actions in the event of emergency; and to voice opinions regarding the treatment or procedure(Hospice). Different individual conditions require varied specific needs so the provider should be competent enough to be able to address these circumstances. The geriatric or elderly persons for example have various conditions that have complex needs. Usually diseases of the old individuals are multi-factorial; the change of their condition is unpredictable; and outcome of treatment or management is random. So it is best if the home care providers of the elderly with diseases to be registered nurses or doctors for prompt treatment and disease management. Though in other instances home care is employed by geriatric patients that are healthy but in need of assistance in performing their daily tasks from as simple as opening doors for them to household chores. Another example of patients with different needs is the patients with cancer. These individuals are more at ease in the confines of their homes and families. They do not want to be separated from there families because usually these patients gain there strengths from them. The emotional and moral support the families give are vital for a cancer patient. Home care allows these patients to have all the support they can get from there families. As cancer is a devastating disease the home care provider should be able to give support to the patient, address his/her medical needs, and educate the family about the situation of the patient. Diabetes patients on the other hand, need home care providers to always encourage them to control the blood glucose levels because complication development can better be prevented with serious control on glycemia. These patients also need home care providers that are inclined in nutrition for diabetes patients to obtain the needed nutrients without sacrificing their blood glucose levels. Along with the boost of home care industry are problems or issues that need to be resolved. Some of these problems that affect both the home care consumer and the provider are the following: worker related injuries; worker abuse and exploitation by the client; competency of the health care provider; abuse of the client; client prejudice toward the caregiver; worker benefits issue; confidentiality issues in the clients home; and clients being at risk of theft and other forms of crimes. Confidentiality issue in client-caregiver relationship is one of the prime problems of home care services. Prone to this problem are the caregivers or health care aides that have little backgrounds or training in professional ethics and usually provide service to their clients twenty-four hours a day, seven days a week. Most of them also stay in the houses of their clients so it is common that they know the things that happen inside the house especially among family members. The dilemma is in situations that either the caregiver spill the information he/she knows or if the information is critical to the well-being of the client and the caregiver will not know whether to keep it confidential or not. An example situation is when a client is being battered by a member of his or her family, what will the caregiver do? Is he/she supposed to tell anyone like the authorities or is he/she will just keep silent and wait that other people will discover the situation? If the caregiver gives the information to authorities it might be an invasion of the client’s privacy. Moral risks, virtues, intimacy, and professional ethics are bound with confidentiality issue in home care. Home care service providers should be made sure to have proper training in professional conduct and ethics to avoid any problems that will interfere with the client and their family relationship. Problems such as this needs attention of legislators for the home care consumers to be secured that the service provider they employ are properly trained and knows his place as a home care worker in a family setting. Client prevention of problems related to the home care service provider begins with choosing a competent agency that ensures the capabilities of their workers. Clients should not just consider the monetary factor involve in employing a home care worker to prevent the hiring of low paid providers and yet incompetent in many aspects of health service provision. Health care organizations have to address these problems and anticipate other issues that will emerge for the improvement of the home care service, benefit of the client, and avoidance of dilemma in the part of the caregiver. Government agencies concerned need to make rigorous effort towards the establishment and implantation of rules that would not just protect the home care consumers but the home care service workers as well. In every development there is always the emergence of problems and this is just what happened in home care. The burst of this industry is high-speed that problems are realized only when it was already encountered. The shift from institutionalized health care to home care brought about problems that touch aspects like professional ethics, unavailability of equipments in the patient’s home, monetary factors, client-worker relationship, and home care provider-patient’s family relationship. Despite of this, home care still provides an alternative venue for the patients or clients to have their needs being taken care of. The problems will just have to be addressed for the improvement of the industry. Home care is a promising revolution of institutionalized care wherein patients of institutionalized care are deprived of their right to spend their lives in the comfort of their home and with the presence of their loved ones. Reference http://www.mayoclinic.com/print/home-care-services/HA00086/METHOD=print